BEEN OUT HERE
Sr.Creative Director: John DeGuzman
Creative Director: Jessica Juinamand
Production: Rota6
Art Direction & Design: Jenny Buffa
Been Out Here covers multiple cities across the US,
showcasing Everlast’s presence through the city’s
historic contribution to the sport of boxing and how the
spirit of boxing continues to thrive through its people. With a documentary-style approach and powerful storytelling, the videos feature a grainy, raw Super 8 aesthetic, marked by hard cuts and cinematic visuals.
The “candid camera" are the eyes of the audience,
peering in and discovering a
world they are witnessing for the first time.
CHOICE OF CHAMPIONS
Sr.Creative Director: John DeGuzman
Creative Director: Jessica Juinamand
Production & Agency: Doubleday & Cartwright
Art Direction & Design: Jenny Buffa
The "Choice of Champions" campaign stands as a reverent tribute to the timeless legacy of boxing, encapsulating the essence of past greatness, present skill, and future promise. At its heart, the campaign pays homage to the unparalleled Muhammad Ali, whose indomitable spirit and skill continue to inspire generations. Ali's legacy serves as a guiding light, reminding the boxing community of courage, determination, and the transformative power of sport.
Social Activations
Photo/Video
Sr.Creative Director: John DeGuzman
Creative Director: Jessica Juinamand
Photographer: Roy Diaz
Art Direction: Jenny Buffa
Lookbook